Make It Local
Encouraging our residents to shop local is a key priority for the Council.
It was recognised in 2015 that the Council needed to work in partnership with local retailers to ensure the sustainability of our town and city centres. Since then we have been working closely with representatives from local chambers of commerce to develop a culture of Make It Local and encourage as many businesses as possible to embrace the ‘Make It Local’ approach to business practices.
Our Make It Local campaign has now been rolled out across all main towns in the district, urging local people to shop at home for goods and services. Each town has been given its own Make It Local identity and a suite of promotional materials are available for use in the towns, which include shop window stickers and promotional postcards for use at specialised events.
Currently the majority of traders in the Council area are embracing the concept and are displaying the Make It Local stickers prominently in their shop windows. Any traders who require additional Make It Local promotional materials should contact our Regeneration and Busiess Development team on the contact details below and they will be provided with the necessary items.
Each town badge is also available to download for use on businesses' own marketing material:
Regeneration and Business Development
T: 077 6421 1555
Make It Local - Re:open
We will be running a Make It Local social media marketing campaign on our corporate facebook and twitter pages from Sunday 12-Saturday 18 July 2020.
The campaign is part of the Council’s recovery strategy following the relaxation of lockdown measures due to COVID-19. Each day it will promote a different Make It Local town and highlight each location’s retail offering, supporting shops and businesses across the district as they begin to fully open. A generic Make It Local brand has been developed for our smaller settlements and this will continue to be promoted as part of Make It Local.
Follow us on Facebook and Twitter and support our campaign!