Down County Museum Goes Multilingual with New Promotional Material
Down County Museum has launched a new range of multilingual promotional materials to attract more visitors, building on the increasing numbers coming from Northern Ireland, Great Britain, Republic of Ireland and further afield.
The new leaflets are in French, German, Spanish, Italian and Irish and they provide visitors with information on the Museum’s facilities and on what visitors can see in the Museum’s galleries, as well as information on the old gaol. The translated leaflets will be distributed to Visitor Information Centres and to visitors to the Museum.
Newry, Mourne and Down District Council Chairman, Councillor Mark Murnin said, “I am delighted to be launching this range of leaflets in a number of languages to help visitors find out how much they can see and do at Down County Museum.
“Attracting tourists, locally, nationally and from overseas is a key component of our Tourist Strategy and centres like the Down County Museum have a vital role to play in providing facilities for a diverse range of ages, groups and interests.”
Down County Museum continues to increase its visitor numbers with just over 50,000 visitors in the January-December 2018 period. This good news is testament to the Museum’s success in attracting a wide variety of different audiences to its diverse range of exhibitions and events.
In 2019 the Museum plans to attract more overseas visitors and these leaflets will be a key way of helping to achieve this. In addition, Museum staff will attend a number of trade shows and holiday fairs to promote the Museum and will maintain its membership of Heritage Island which is a major all-Ireland joint marketing forum.
The new leaflets are also available to view on the Museum’s website, www.downcountymuseum.com